Ad Gang, today’s video is going to cover something a lot of you have been asking for… If you’re ready to unlock the secrets of running killer Google search ads that drive real growth for your business, you’re in the right place. But trust me, there’s more to it than meets the eye - there’s a twist to what works best. So, grab your coffee, settle in, and stick around for the ad magic. You won’t want to miss this.

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0:00 Intro & Overview
0:58 To Start With…
3:08 Initial Keywords & Search Terms
8:50 Not Advised
10:10 Creating Your Search Campaign
12:57 Further Optimization
14:00 With What Search Terms Are Your Ads Seen?
14:57 Evaluating Your Performance
15:56 Adding Negative Search Terms
17:36 Excluding Negative in the Ad Manager
20:05 Adding More Keywords & Search Terms
20:33 After a Couple of Weeks…
23:59 Best Practise for Evaluating
24:42 Continue Monitoring & Optimising
25:17 Recommendations
26:48 Outro

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