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In this video, I share my 6-step approach in doing illustrations for labels and packaging.

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Instagram:   / michael.lubrin  
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Timeline

0:00 - Intro
1:05 - Step 1: Establish the Creative Brief
3:07 - Step 2: Find Inspiration
5:06 - Step 3: Build the Style Guide
8:30 - Step 4: Do a Rough Composition
10:08 - Step 5: Sketch
12:23 - Step 6: Work on the Illustrations
18:00 - Packaging Design

#illustrationprocess #drawingprocess #adobeillustrator #packagingdesign