Published On Apr 18, 2019
We’ve received plenty of requests for our rebranding process and in this video, we’ll be highlighting Aaron’s Art Center lecture where he shares high-level insight on our rebranding and repackaging process for Better Booch Kombucha.
Art Center Lecture Timestamps:
03:10 “People don’t buy products, they buy feelings”
05:26 Case Study: Better Booch Kombucha
08:03 Stage 1 – Research & Strategy
14:00 Stage 2 – Creative Discovery
15:32 Stage 3 – Presentation
21:02 “Where do new ideas come from?”
Better Booch Behance Portfolio: https://bit.ly/2vh82uh
The Dieline Feature: https://bit.ly/2TIOdu1
Subscribe and be a part of our pack! https://bit.ly/2tUWxIE
–
Follow us:
Instagram: / dogoodwork.today
Twitter: / dogoodworktoday
Sign-up for our newsletter: https://www.dogoodwork.today
—
Curious about our client work?
Behance: https://www.behance.net/farmdesign
Website: https://www.farmdesign.net
Instagram: / farm_design
—
Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.
We believe that life is better when you do good work.