GA4 is the new Google Analytics tool that will replace Universal Analytics in less than 1 year (a bit longer for 360 properties). If you are a Digital Marketer, you need to get used to this tool as soon as possible not to be taken aback by this big change. We do know that changes can be daunting but no worries - Sofiia has created this beginner-friendly GA4 tutorial so that you can learn the basics and get started the right way.

In this tutorial, she will take you from installation all the way to some really cool custom reports that you can build to measure what really matters to you. Sounds good, right?

So sit back, relax, and start your GA4 adventure today!

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OUTLINE

00:00 - Introduction
00:18 - What is GA4?
05:13 - Creating a GA4 account
07:43 - Setting up a Data Stream
09:27 - Implementing GA4 on the Website
11:40 - Verifying GA4 Implementation
12:30 - GA4 Event Types
15:35 - Implementing a GA4 Custom Event via GTM
18:50 - Testing Event Setup
21:38 - GA4 Standard Reports
39:13 - GA4 Explorations
41:41 - Creating a Free-Form Exploration
47:52 - Outro