Analyzing your data is the key to understanding how your users are behaving on your website so that you could make informed decisions about your business strategy improvement. However, to be able to analyze exactly what you need, it is important to choose which data is important to you. Fortunately, GA4 has this great feature which allows you to segment your data efficiently. Today Sofiia is going to show you how to create segments in GA4 so that you can start diving into your data right away.

#measure #tracking #ga4 #gtm #marketing #data #segments

🔗 Links:

Google Documentation Links:

Predictive Audiences
https://support.google.com/analytics/...
GA4 Segment Builder https://support.google.com/analytics/...

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OUTLINE

00:00 - Introduction
00:17 - Comparisons in GA4
01:32 - Segment Comparison
03:07 - How to Apply a Segment
03:46 - Creating a Custom Segment
05:19 - User Segment vs Session Segment vs Event Segment
06:47 - Custom User Segment
10:43 - Building an Audience Based on a Segment
11:51 - Segments Limitations to Keep in Mind
12:22 - More GA4 Information