The first rule for sale according to the idea of di Robert Cialdini, world expert in persuasion to convince those around us in the world of work.
Timing of the chat:
0:33 which elements turn a short communication in a persuasive one
1:39 The first rule of sale
2:43 Which characteristic has to have a persuasive leader
3:28 The most important principle to use during our work
4:06 Which instruments allow to measure the persuasion level?

To depth analysis, please read: Le armi della persuasione. Come e perché si finisce col dire di sì - http://amzn.to/1KWZn3N
Contact me to:
http://www.lucamazzucchelli.com
http://www.psicologo-milano.it

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