A video about the most influential piece of equipment in recent sporting history.

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⏱ Timestamps
00:00 The Hidden Problem
00:20 The Technology
02:02 The History - From Brandi Chastain to Keira Knightly
03:20 The Business
05:12 The Legacy

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1]https://www.theguardian.com/sport/202...

[2] https://www.theguardian.com/uk-news/2...

[3] https://pubmed.ncbi.nlm.nih.gov/35711...

[4] https://www.nssgclub.com/en/fashion/1...

[5] https://www.huffingtonpost.co.uk/entr...

[6] https://www.theguardian.com/football/...
[7] https://link.springer.com/article/10....

[8] https://www.businesswire.com/news/hom...

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