Big thanks to ‪@GothamChess‬ for the insights and collaboration on this video! Check out his channel to learn more about chess (or just to have a good time).

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⏱ Timestamps
00:00 The Incredible Economics of Chess
01:14 The History - Maniacs, Murder and Marketing
03:28 The Boom - Netflix, YouTube & More
05:08 The Secret Behind the Rise
06:52 The Player - Magnus Inc.
08:17 The Company
10:04 The Power of Content

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1] https://www.un.org/en/observances/wor...

[2] https://huddleup.substack.com/p/how-t...

[3] https://bigthink.com/pessimists-archi...

[4] https://www.nytimes.com/2022/06/17/cr...

[5] https://www.chess.com/article/view/pa...

[6] https://sites.lsa.umich.edu/mje/2021/...

[7] https://www.popularmechanics.com/cult...

[8] https://www.nytimes.com/2021/11/22/sp...

[9] https://www.sramanamitra.com/2021/12/...


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