Published On Jan 12, 2023
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Real Madrid has gone from near bankruptcy to becoming the most valuable sports team on the planet. How did they manage to rise to the top of a highly-competitive and dynamic sports industry?
We are breaking down the strategy that made Real Madrid successful - and how players like Ronaldo, Haaland and Mbappé are challenging it today.
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⏱ Timestamps
00:00 The Real Madrid Way
00:37 The Rise of the Galacticos
03:55 FC Hollywood
05:30 The Fall?
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] 'Soccer (football) shirt sales worldwide in 2021' Statista, https://www.statista.com/statistics/1...
[2] 'Deloitte Football Money League Report 2022' Deloitte, https://www2.deloitte.com/content/dam...
[3] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 5.
[4] 'When Luis Figo signed for Real Madrid. Twenty years on after football’s most controversial transfer' CNN, https://edition.cnn.com/2020/07/24/fo...
[5] 'Reevaldo’s image rights agreement with Kings Cross United FC.' Mills&Reeve, https://www.reevaldo.com/story/image-...
[6] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 7.
[7] 'Real take half of Beckham's private deals' The Guardian, https://www.theguardian.com/football/...
[8] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.290.
[9] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.291.
[10] Press Release, Real Madrid, https://www.realmadrid.com/en/news/20... (See included graph.)
[11] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 21.
[12] 'Beckham: Football's biggest earner.' CNN, https://edition.cnn.com/2003/WORLD/eu...
[13] 'Beckham is World's Highest-Paid Player.' France Football Magazine, https://www.rediff.com/sports/2004/ma...
[14] 'French Football Federation agrees to revise image rights for national team players.' CNN, https://edition.cnn.com/2022/09/20/fo...
[15] 'Mbappe’s image rights: Why these matter in Real Madrid transfer collapse.' Football Transfers, https://www.footballtransfers.com/en/...
[16] 'Cristiano Ronaldo, white for life' Marca, https://www.marca.com/2013/08/05/en/f...
[17] 'How are player image rights managed in football?' Sportskeeda, https://www.sportskeeda.com/football/...
[18] 'Transfer income and expenditure' Transfermarkt, https://www.transfermarkt.com/transfe...
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