In this video I talk about the recent updates and features for Google Local Service Ads (LSA Ads) also know as Google Guaranteed.

Here are the 3 new updates.

1. Google announced more business service categories. Now there are almost 80 categories and they seem to be adding more and testing new service options every year. Check this platform monthly if you have a local service business that might become eligible.

Here is an article from last year but they have since added more service categories.
https://blog.google/outreach-initiati...

2. Google is now adding the LSA Ads to Google Maps. This is an automatic update that will essentially apply to every business Google LSA account by default. You cannot turn this on or off. You will be enrolled regardless.

3. Google LSA is trying to automate the lead disputes and credits feature. You will be automatically charged for any leads for service calls even if they are outside your geo targeting and core service offerings. Please be aware of your profile settings, geographic targeting, and sub category service offerings. You will not be able to dispute

I am not a huge fan of G Ads and advertising with G(oogle). They tend to spend your money and care more about profits and revenue than they do helping small business owners.

Let me know if you need help with Google Ads, LSA Ads, or SEO.

#LSA #google #GoogleAds #PPC #localserviceads #serviceprovider #smallbusiness #digitalmarketing #marketingagency #seo #gmb #googleguaranteed #marketing #agency

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