This is about the history of Muji. Muji is a brand that has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. This video is about how Muji started out.

Here's what you'll learn:
- The History of Muji (Early Days)
- What the Muji brand is all about
- Why Muji is immune to copycats
- Why Muji is doing well in Asia but is failing in the US

🍏 Brand Origins is hosted and produced by Chris Garin.
➜ https://chrisgarin.com/

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