Ever wonder how Miniso started out? In this video, I talk about the history of Miniso, how it copied Uniqlo and Muji, and the business model they're using to grow rapidly in Asia.

TIMESTAMPS:
0:00 - Why Miniso is a controversial brand
2:30 - The business model of Miniso
6:05 - The advantage of Miniso over Muji and Uniqlo
9:00 - The downside of being a copycat brand
9:40 - Copycats copying Miniso
10:15 - Mumuso, and blatant copies of other brands' products
11:00 - Miniso today

🍏 Brand Origins is hosted and produced by Chris Garin.
➜ https://chrisgarin.com/

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