When I went to Saville Row in the UK, they tailor-made my shirt to a custom fitting, which brought a certain level of confidence in myself. I felt like Superman.

But it’s very, very costly. The starting point is 200-300 pounds. It may be affordable for our European counterparts to dress that well, but if you walk into any tailor in Bangsar, it’s a few thousand ringgit.

So that's why I started Oxwhite - to bring that quality over to the Asian market, so they can enjoy the same level of comfort and confidence.

Watch CK Changr tell his story in this clip from our Malaysian Confessions: Real Entrepreneurs, Real Stories event!