The Cool Emotions App is a psychological support service to help people in need of someone to talk to and potentially save their lives. Gustavo Astiazarán Elías, Chief Marketing Officer at Doc.com in México tells us at the UBX Conference 2018 why they decided to create the app and what they are trying to reach.

---- What is UBX? ----
The short answer is: Useful Brand Experience. Which brand messages are received is no longer a decision of the sender but a choice by the recipient. Annoying messages are ignored and turned off. Marketers are faced with the question of how they can still reach their target groups in the future. The answer is palpably close: as people turn away from the annoying, they turn to the useful. With today’s technologies, including AI, Internet of Things, Chatbots or Apps, marketers have unimagined possibilities to create useful advertising.
That is why Virtual Identity invites 200 marketers and communication experts as well as speakers from all around the world to the yearly UBX Conference in Munich to explore the possibilities of Useful Brand Experience.

UBX Conference website: http://ubx.info/konferenz/

UBX Blog: http://ubx.info/ UBX

Video: by Redhead Productions