Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.

Jared and Dave cover:
How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing
Timestamps
(00:00) - - Intro to Jared
(07:49) - - Jared’s Career Journey in B2B
(08:32) - - Building a Multi-Million Dollar Business in Less Than a Year
(14:09) - - Omnichannel Distribution and Virtual Events
(15:52) - - The Story of Selling PartnerHacker
(21:06) - - Book Recommendation: The Sumo Advantage
(24:39) - - Why You Need to Grow Business Partnerships
(27:04) - - The Three Types of Entrepreneurs
(31:07) - - SaaS-Native vs Traditional Partner Models
(31:54) - - The Role of Ecosystem Officer in Marketing
(37:41) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(41:50) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships

****

Join the Exit Five Community!

👉 Get a free trial of the Exit Five Membership: https://shorturl.at/xzJS2
💌 Join 15,000 B2B marketers and subscribe to our newsletter: https://shorturl.at/yCEK3
🎧 Listen to more insightful episodes on Spotify (https://shorturl.at/aK138), Apple Podcasts (https://shorturl.at/rAJUY), or search Exit Five anywhere you listen
🔔 Don't forget to turn on notifications to stay updated with our latest episodes!

Engage with Us:
💬 Leave a comment below with your thoughts on this episode
📢 Share this video with friends who would benefit from these insights
👍 Like and share this video to support the podcast