In this clip, David and Blake dive into the projected explosion of the global accounting software market, set to double to over $30 billion in the next decade. They discuss why startups are flooding the space with massive VC backing—like Finally's $200 million dollar funding—and taking on industry titans such as Intuit and Sage. The conversation uncovers Mercury Bank's acquisition of Teal, an "accounting as a platform" company founded by former Bench leaders, and what this means for the future of integrated banking and accounting services.

Blake highlights the often-overlooked complexities of building robust accounting systems capable of true accrual accounting, not just basic expense categorization. They explore how investors may underestimate the people-intensive nature of accounting, questioning whether these startups can scale and meet the high growth expectations typical of software ventures.

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