Over-hyped and a spectacular failure in the 1980s, jojoba is now becoming a success story.

The Jojoba Company, which makes a popular skincare brand, invested in the seed when few farmers were willing to give it a second chance.

But as Landline's Kerry Staight reports, it's tricky to grow and the Australian industry is still establishing
itself.

READ MORE: https://www.abc.net.au/news/2024-06-1...

📽 Video produced by Kerry Staight and edited by ABC Landline.

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