As a part of its efforts to decarbonize, Yamaha Motor Company has started using wood-derived cellulose nanofibers (CNF) in place of some plastic parts in its watercraft. The company began selling the products in North America on Aug. 25. CNF, which the company says is five times stronger than steel, is a next-generation material developed in Japan.

Nikkei took a behind-the-scenes look at how Yamaha succeeded in bringing the CNF products to market, taking advantage of Japan's unique position as the "Land of Wood."

Read the full story here: https://s.nikkei.com/3PPGIwg

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