Behind the scenes of the KLM Care Tag and Night Light. In his talk at the UBX Conference 2017 in Munich, Andrew Spitz, founder of the design studio Frolic, talks about the design and production process of two projects of the Dutch airline KLM: The Care Tag and Night Light. The KLM Care Tag is an Internet-of-Things assistant that helps travelers in Amsterdam. The KLM Night Light counts the nights until travelers are home again. Every night one light behind one of the windows stops shining.

Andrew provides a detailed step-by-step view of the industrial design, engineering and manufacturing process of the two projects, including concept, prototype, communication material creation, 3D-printing, assembling electronics, components and code.

---- What is UBX? ----

The short answer is: Useful Brand Experience. Which brand messages are received is no longer a decision of the sender but a choice by the recipient. Annoying messages are ignored and turned off. Marketers are faced with the question of how they can still reach their target groups in the future. The answer is palpably close: as people turn away from the annoying, they turn to the useful. With today’s technologies, including AI, Internet of Things, Chatbots or Apps, marketers have unimagined possibilities to create useful advertising.

That is why Virtual Identity invites 200 marketers and communication experts as well as speakers from all around the world to the yearly UBX Conference in Munich to explore the possibilities of Useful Brand Experience.

See you next year!

Here you can register (for free) on the UBX Conference website: http://ubx.info/konferenz/

UBX Blog: http://ubx.info/
UBX Facebook: http://bit.ly/2AqD6cu

Video: by Redhead Productions