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Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

In episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.

1:21 Expanding The Content Team
3:11 Get Your Beginner Reps In
5:49 Small Changes Over Changing Strategy
8:13 Utilizing AMAs For Improvement
13:22 The Value of a Referral Program
16:16 How We're Increasing Operational Complexity
22:34 Optimizing Our Back-End Email
26:15 Grab The Low-Hanging Fruit
30:07 The Best Businesses Create Systems To Talk To Every Customer
31:34 Scaling Will Feel Messy
32:36 Have Patience For Progress

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• Follow Dickie on Twitter:   / dickiebush  
• Follow Dickie on LinkedIn:   / dickiebush  

• Follow Cole on Twitter:   / nicolascole77  
• Follow Cole on LinkedIn:   / nicolascole