AAMI SmartPlates completely reinvents the way young drivers learn to drive by transforming the old Learner log book into a real-time driving tracker and coach for their smartphone.

In her talk at the UBX Conference 2018 in Munich, Michelle Martinis, Executive Manager at
AAMI Brand and Marketing, explains why the insurance company developed the app.

---- What is UBX? ----

The short answer is: Useful Brand Experience. Which brand messages are received is no longer a decision of the sender but a choice by the recipient. Annoying messages are ignored and turned off. Marketers are faced with the question of how they can still reach their target groups in the future. The answer is palpably close: as people turn away from the annoying, they turn to the useful. With today’s technologies, including AI, Internet of Things, Chatbots or Apps, marketers have unimagined possibilities to create useful advertising.

That is why Virtual Identity invites 200 marketers and communication experts as well as speakers from all around the world to the yearly UBX Conference in Munich to explore the possibilities of Useful Brand Experience.

Here you can register (for free) on the UBX Conference website: http://ubx.info/konferenz/

UBX Blog: http://ubx.info/

Video: by Redhead Productions