Superapps have become ubiquitous across Asia, though despite the rhetoric by some notable billionaires, have failed to resonate in the West.

On this episode of IC Your Trade 4, host Pamela Ambler speaks to Ken Lek, the Head of Strategic Finance for superapp Grab about the meteoric rise of superapps and whether they are about to go west?

Chapters:
0:00 Introduction
0:52 Where are the superapp hotspots?
3:19 Grab’s financial services aspect
5:13 Scaling a superapp
5:59 How superapps are disrupting traditional banking
7:43 Superapp regulatory challenges
9:20 How Grab has evolved
10:43 Why Southeast Asia is an attractive market for Grab
12:01 What makes a successful superapp?
13:13 Outro


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This VODCAST was produced in collaboration with Bloomberg Media Studios.

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