Product placement has long been a controversial issue within the world of cinema, and Challengers directed by Luca Guadagnino features an enormous amount of it. In this essay I explore the different types of product placement and how they’re used in Challengers, all leading to the central question of whether the film features too much of it or not.

#challengersmovie #productplacement #videoessay


Films & TV :

Challengers
The Garage
Breaking Bad
Better Call Saul
Stranger Things
Past Lives
Yi Yi
Chungking Express
Fallen Angels
Kill Bill
Pulp Fiction
Transformers
Twin Peaks: The Return
Mulholland Drive
Blue Velvet
Stuart Little
Flushed Away

Additional Footage :
Trent Reznor & Atticus Ross Break Down Their Most Iconic Tracks
Potion Seller
Wong Kar-wai and Christopher Doyle Moving Pictures
Tarantino on Chungking Express
Once Upon A Time in Hollywood Red Apple Commercial
Tarantino on Product Placement
David Lynch on Product Placement
Charlie Rose David Lynch Interview


Additional reading :

Challengers Script -

https://8flix.com/assets/screenplays/...

The evolution of product placement -

https://www.premiumbeat.com/blog/prod...

Product placement in films -

https://www.wrapbook.com/blog/product...

Better Call Saul product placement -

https://screenrant.com/better-call-sa....

Challengers Product Placement -

https://robbreport.com/lifestyle/news...

Challengers Sneakers -

https://www.esquire.com/style/mens-fa...

Product placement Lynch -

https://blog.hollywoodbranded.com/pro....

Josh O’Connor
Zendaya
Mike Faist
Art Tashi Patrick
Justin Kuritzkes
Past Lives
Tennis Movie