This episode dives into the integration of dashboard technology in radio, featuring insights from Ruedigar Landgraf, Steve Newberry, and Tina Murley. Topics include Kronehit Austria's strategy, QUU Interactive's developments, and revenue opportunities with dashboard screens. The discussion covers safety, synchronization, and the evolution of visual tech, alongside a live demonstration. The panel addresses programming and sales challenges, engaging Gen Z, and optimizing vehicle-specific experiences. Future predictions for in-car screens, legal concerns, and the impact of ATSC TV on radio are explored. The episode also touches on interactive and voice-activated radio ads, the longevity of FM tuners, and the future of automobile radio.

(0:00) Introduction to Dashboard Technology and Radio Week 2023
(2:15) Kronehit Austria's Strategy and QUU Interactive's Development
(6:17) Revenue Opportunities and Audience Engagement with Dashboard Screens
(12:32) Dashboard Technology: Safety, Synchronization, and Evolution
(23:27) Live Demonstration and Integration of Visual Dashboard Technology
(32:25) Challenges and Opportunities in Programming and Sales for Visual Tech
(37:20) Engaging Gen Z and Optimizing Vehicle-Specific Experiences
(41:47) Future Predictions: In-Car Screens and Interactivity
(44:40) Addressing Varied Manufacturer Challenges and Legal Concerns
(48:11) Video Introduction and Client Engagement Strategies
(51:32) Impact of ATSC TV on Radio and the Importance of Content
(53:27) Legal and Sales Challenges in Europe for New Technology
(54:48) Future of Interactive and Voice-Activated Radio Ads
(56:56) Longevity of FM Tuners and the Future of Automobile Radio
(58:59) Closing Remarks and Thank Yous