This episode of RedTech Podcasts focuses on management and strategy in the radio industry. Panelists delve into attracting young listeners, adapting to new media trends, and creating engaging content. They discuss the importance of content investment, sourcing talent in the digital age, and collaborating with social media platforms. Case studies highlight global radio successes and failures, while the conversation also covers catering to diverse audiences, balancing niche and commercial content, and the role of local content. The episode concludes with insights on modern radio ratings, leveraging real-time data, and tips for successful station management.

(0:00) Introduction to Radio Week and today's focus on management and strategy
(1:03) Introduction of panelists and their expertise
(3:44) Sponsor: Ferncast
(5:58) Attracting young listeners and adapting to new media trends
(9:35) Radio's relevance and challenges in engaging youth
(16:28) Strategies for creating engaging content for radio
(20:47) Importance of content investment and radio's unique appeal
(27:48) Audience engagement and talent sourcing in the digital age
(30:14) Radio's collaboration with social media platforms
(32:55) Case studies of global radio successes and failures
(36:02) Catering to diverse audiences and programming investment
(42:43) Authenticity and recruitment from new talent pools
(47:40) Balancing niche and commercial content in programming
(49:38) Local content's role in radio's success
(52:30) Future of music radio and business model impacts
(56:42) Modern radio ratings: challenges and opportunities
(1:00:08) Audience measurement instability and new methodologies
(1:02:21) Leveraging real-time data for radio ratings
(1:03:51) Engaging listeners in radio ratings participation
(1:04:34) Tips for successful radio station management in the modern era
(1:08:36) Innovation and technology in radio broadcasting
(1:11:22) Summary and closing remarks