As in-house counsel, safeguarding your organisation’s intellectual property (IP) is crucial. It not only helps to maintain your company's brand and market position, but also prevents unauthorised use of its innovations and creations.

To help you protect and manage your company’s IP effectively, Practice Group Leaders Rebecca Jones and Corinne Whelan discuss:

tips for protecting your brand, and pitfalls to avoid;
dealing with employees and contractors;
protecting IP (beyond trade marks);
entering into agreements with third parties; and
best practice for enforcing your trade mark rights.

About Rebecca Jones
Rebecca is LegalVision’s Trade Marks Practice Group Leader. She is a registered Trade Marks Attorney, and has over 13 years’ experience working at top law firms in both Australia and New Zealand. Rebecca advises on many aspects of trade marks law.

About Corinne Whelan
Corinne is LegalVision’s Franchising Practice Group Leader. Corinne works with local and international businesses, advising them on their business-as-usual contracts. Her skill in Franchise Law comes from supporting a range of franchisors in establishing and maintaining their franchise networks.

Visit legalvision.com.au or call 1300 544 755 to contact our team.

00:00 Intro
02:12 IP Protection: Corporate Group
06:08 IP Protection: Employees & Contractors
07:30 IP Protection: Third Party Contracts
10:39 Internal IP Guides and Policies
12:45 Auditing Rights: Supplying IP to Others
14:08 Website Interactions
16:36 Tips for Protecting Your Brand
24:50 Pitfalls to Avoid
28:47 Best Practices: Maintaining & Enforcing Trade Mark Rights
33:33 Q&A

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