Phone Number Tracking can be done with Google Tag Manager by firing an Event to Google Analytics every time someone clicks the phone number text on the site, which then opens up the phone app notification.

In this video we are going to use GTM’s Auto-Event Tracking capabilities to build a Click Trigger, which transfers our data to Google Analytics.

OUTLINE:
00:00 - Intro
01:53 - Activate GTM Click Variables
02:30 - Create and Configure Triggers
06:55 - Build Event GA Tags
09:30 - Google Ads Conversion Tracking
11:12 - Facebook Conversion Tracking
12:39 - Testing
13:42 - Summary

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