Google Tag Manager vs. Google Analytics - Which one to use and when
MeasureSchool MeasureSchool
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 Published On Premiered Oct 16, 2019

Which one should you use for your tracking, Google Analytics or Google Tag Manager? This question can be a confusing one for beginners. What are the key differences, similarities, limitations and benefits of these tools? In this video, I’ll find out once and for all which tool wins, Google Analytics or Google Tag Manager.

OUTLINE:
00:00 - Intro
0:55 - What is Google Analytics?
1:45 - What is Google Tag Manager?
3:10 - When to Use GTM or Google Analytics?

🔗 Links:

📄 Read this Video’s Guide: https://measureschool.com/google-anal...

🎓 Measure Masters Membership: https://measureschool.com/measure-mas...

❓ Take Our GA4 Quiz: https://measureschool.com/google-anal...

FREE Tag Manager Course: https://measureschool.com/products/fr...

FREE Analytics Course: https://measureschool.com/products/fr...

🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...

🚀 Hire us: https://measureschool.com/services/?u...

📚 Recommended Measure Books: https://kit.co/Measureschool/recommen...

📷 Gear we used to produce this video: https://kit.co/Measureschool/measures...

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