The oldest debate in email marketing is a valid one for so many reasons. Getting it wrong means that you'll wreck your reputation among the servers on the internet. It also means that on average one-third of those new subscribers will never see the confirmation email to click. The best way to have an engaged and healthy email list is to send multiple emails to new subscribers so they can confirm the email address you have for them. In this video, you'll see how to set this up inside ConvertKit.

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This video is for online businesses, coaches, and online course creators looking to unlock the power of ConvertKit.

Jason Resnick is the owner of NurtureKit and a Certified ConvertKit Expert.

Jason is a web developer at heart turned email marketing and automation expert. He has been helping clients with their ecommerce and membership websites since 2010 to convert visitors to customers and customers into raving fans.

Technology moves fast and building your email marketing in a way that's personal, human, and behavior driven will build the "know-like-and-trust" factor you need to have with your subscribers to convert them into customers.

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