Hello Viewers in this video, I have talked about “Marketing Mix ||4P’s of Marketing”. Prof. E Jerome McCarthy –
Marketing Mix defined as a set of marketing tools to achieve marketing objectives. Marketing tools divided into 4 Categories - Product, Price, Place, and Promotion. 4 p’s of marketing is focused on buyer’s point of view. But in consumers point of view there is another marketing mix called 4 c’s. According to Robert Lauterborn marketing mix is divided into 4 parts i.e. Consumer Solution, Consumer Cost, Convenience, and Communication.

Major areas are covered.
• What is Marketing Mix?
• Characteristics of Marketing Mix.
• Element of Marketing Mix.

I hope this video will help you to understand about “Marketing Mix ||4P’s of Marketing”.

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