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Check out my video on Google Ads Bidding - I will give you best practices on Target CPA and Target ROAS in Google AdWords so you can drive the best results for your business. It's important to use a Google Ads Smart Bidding strategy such as Maximize Conversions, Maximize Conversion Value, Target CPA, or Target ROAS. If you have a value with your conversions, then you can incorporate that value and drive more revenue, drive more leads, and drive more sales with Google Ads.