Apica has always made decent paper, so when I heard they were coming out with a premium line, I just had to get my hopes up. Often, when I get my hopes up, it's easy to be disappointed....but not here. Seriously, this paper is awesome. It's not perfect, and I go over all that, but it is seriously some paper worthy of the name "premium". Paper quality and dry time (0:50), More writing samples and doodles (2:25), Paper color/comparison to other brands (4:12), Writing on the paper (5:39), Notebook sizes (7:55), Cover colors and rulings (9:15), Binding and cover quality (11:36).