Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss
- Why Jason started SaaStr
- What makes a great VP of Marketing in SaaS and how to hire one
- How tech and SaaS have changed since 2020
- CROs vs CMOs
- Importance of alignment between the CEO and marketing team

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00:00 - Intro
05:14 - Understanding the Importance of Revenue Goals
08:38 - Evolving Motivations and Changing Perspectives
12:44 - From Solopreneur to Founder: The Journey of Exit Five
16:40 - The Challenge of Transitioning from Solopreneurship
18:39 - Insights into Jason's Content Creation Process
21:23 - Efficiency in writing: a five-minute rule
26:31 - LinkedIn: A Haven for Text-Based Writers
27:57 - LinkedIn's Good Community and Marketing Potential
33:23 - Importance of Building Relationships in Business
38:08 - Marketing Essentials: Brand, Field, Demand, Growth
40:45 - Finding the Right Fit: Aligning Marketing Roles with Company Vision
43:50 - Finding Alignment: The Role of Marketing in Company Leadership
48:02 - CROs and Marketing
50:51 - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
54:11 - Event Planning
56:06 - SaaStr: Connecting Founders and Revenue Professionals

***

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