Published On Jan 8, 2021
HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe (including The UK, Luxembourg, Germany, Belgium, France, and the Netherlands), New Zealand, and Australia.
HelloFresh's business model is to prepare the ingredients needed for a meal and deliver them to customers, who must then cook the meal using recipe cards, which takes around 30–40 minutes. In several markets, it provides "Rapid Box" meals which take only 20 minutes to prepare. In March 2018, HelloFresh announced their acquisition of Green Chef, the USDA-certified organic meal kit company. HelloFresh will now offer the largest selection of meal plans for consumers, adding Green Chef’s popular organic vegan and gluten-free menus, including those plans compliant with Paleo and Keto diets.
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