What I've done is I've pivoted and started using Facebook ads more for construction companies.

And I used to hate Facebook ads. I'm still not a huge fan of Facebook as a platform. I don't spend a lot of time on it personally, but business-wise, it is really fruitful for a lot of companies. One reason is when you use Facebook ads, you're not opening yourself up to the world like you are with Google search ads.

You know, as I said, with Google search ads, you bid on a keyword, and anybody and everybody can search for that keyword and click on your ad. But with Facebook, the Facebook algorithm specifically selects people to show your ad to. And so you get a lot higher quality of people or entities looking at your ads. So when you do get leads through Facebook, they're generally real people.

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