Let’s break down 7 things most people get wrong about branding so you can avoid any potential pitfalls…

1 - Hard to remember and spell - something short, sweet, unique, memorable, available

2 - No story or meaning behind the name - just a cool name is not enough, go with something with a deeper meaning

3 - Thinking branding is just a logo - who you are, name, logo, colors, fonts, message, tagline, value prop, culture, brand voice, style on website, social, online, offline, etc.

4 - Not creating brand guidelines - spell it all out, logo for different placements, backgrounds, uses, etc.

5 - Not getting professional help - going cheap will cost you later!

6 - Online and offline branding don’t match - make sure your brand matches from your website to your social, office space, swag, business cards, and beyond.

7 - Unclear and inconsistent messaging - name, story, mission, message, value prop, tagline

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