https://www.marketing360.com/ - When it comes to investing in digital advertising, this is the order of channels to invest in to see the best results…(the key to is saturate each before you expand to the next)

1 - Brand
2 - Retargeting
3 - Inbound Search - LSA , Maps ads, Search, Shopping
4 - Targeted Outbound - FB/IG/IL/YT targeting specific audience
5 - Shotgun Outbound - TV, Billboards, Radio, Podcast, etc.

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