Almost no one runs an ultramarathon alone. Pacers are the drumbeat of any runner’s team. They provide company for portions of the race and keep the motivation high, the legs moving and the calories flowing (in, hopefully not out). They can be the difference between dropping and finishing. But for Lisa Jhung, pacing is about much more than just helping her friends so they’ll return the favor. It’s given her a new outlook on the sport she loves. In “Keeping Pace,” she reflects on lessons learned and how helping friends reach their goals is more of a gift than she ever expected.

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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.