In 2012, Jared Campbell decided to run up and down Salt Lake City’s Grandeur Peak for 24 hours, to raise money for air quality advocacy work. The following year, a few friends joined in. The next year: even more. After 11 years, Campbell’s solo project has morphed into Running Up For Air: a worldwide movement with dozens of races, hundreds of runners and tens of thousands of dollars raised around the globe. This is a story about how running builds community that can jump-start change far beyond the trails. For more information about RUFA and how you can get involved, please visit: https://pat.ag/YT/RUFA_Film

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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.