Amazon Ads Strategy - Structuring your campaigns for growth and ad spend control per 2024 best practices.

Key topics covered in this video:
1. Structuring Amazon ad campaigns for growth
2. Auto campaign structure examples
3. Manual campaign structure examples
4. Handling multiple products in a single campaign
5. How many keywords per campaign
6. Setting up Auto campaign tiers
7. Defensive strategies with Display and Product Targeting
8. Upselling with ASIN targeting

I see that many sellers are getting good results but lack the proper Amazon PPC campaign structure needed to truly scale and control their ad spend effectively. Don't worry, I've got you covered!
I'll go through live detailed examples on how to structure your Amazon ads campaigns, including both manual campaigns and auto campaigns. You'll learn the latest best practices like how many keywords per campaign, organizing match types, handling multiple products, and more.

Whether you're new to Amazon advertising or looking to take your current Amazon PPC campaigns to the next level, this step-by-step guide covers all the latest optimization strategies for maximum growth and returns in 2024. Master bidding, budgeting, organization, and defensive tactics for your Amazon ads!

00:00 - Intro and topics covered
00:47 - How many products per one auto campaign
02:39 - Match types in Auto Campaigns for growth and control
04:02 - Controlling Placement performance
04:52 - Conversion Rate optimization
06:26 - Manual Campaign structure
07:59 - Neglecting other match types
08:56 - How many keywords per Campaign
11:23 - Tiered Auto Campaigns for cheap sales
12:45 - Defensive Campaigns
14:19 - Keyword bidding against yourself

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