In this episode we have a special guest, Steven Pope, the founder of My Amazon Guy, where he shares his strategies and tips for different types of Amazon Product launch using PPC.

Contents

00:01 Introduction
01:33 Product Launch Strategies for New Sellers
06:42 Importance of Main Image in PPC
07:17 Pricing Strategies for Product Launches
08:54 Negation Strategies in PPC Campaigns
12:45 Established Brand Launch Strategies
14:50 Keyword Segmentation and Cannibalization
18:52 Bidding Strategies and Placement
20:42 Video Ads and Sponsored Brands
27:36 Importance of PPC for Organic Ranking
29:55 Ideal Ad Sales to Organic Sales Ratio

Key Takeaways
▪️Allocate 80% of your initial PPC budget to auto campaigns and broad match keywords
▪️Focus on creating an effective main image to improve PPC performance
▪️Use strategic pricing during product launches to boost PPC effectiveness
▪️Implement proper negation strategies to optimize auto and broad match campaigns
▪️Segment keywords effectively to avoid cannibalization
▪️Leverage video ads and Sponsored Brands for established brands
▪️Maintain PPC campaigns even when ranking organically to protect your position

Stephen Pope shares his expertise on launching products on Amazon, drawing from his experience managing $1.2 billion in annual revenue across 400+ brands. He provides insights on budget allocation, campaign structure, and advanced PPC techniques for both new sellers and established brands.
Igor contributes valuable perspectives from his experience with Google Ads, suggesting that Amazon may eventually implement a quality score-like system. He emphasizes the importance of product listing optimization, click-through rates, and ad relevancy in PPC performance.
Learn about the importance of main product images, pricing strategies, and how to effectively use broad match keywords during launches. Discover why negation strategies are crucial and how to avoid common mistakes in PPC management.
For established brands, Stephen and Igor discuss the benefits of deeper keyword selection, campaign diversification, and the use of Sponsored Brands and video ads. They also explain why maintaining PPC campaigns is essential even when ranking organically.

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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