The Steam store has perfected the psychology of persuasion when it comes to selling you games. In this video, we look at the three most powerful influence techniques that Steam uses to hijack your behavior.

Chapters:
0:00 - My introduction to Steam
1:29 - The problem: digital overconsumption
4:03 - The principle of Scarcity
8:48 - The principle of Commitment
12:15 - The principle of Social Proof
17:29 - The perfect storm
19:51 - How to defend yourself