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00:00 Who is Rene Ritchie?
01:29 How Social Media Changed YouTube Forever
07:06 Why YouTube & Netflix Are Looking The Same
09:17 Beastification vs Storytelling
10:36 Hayden Cutting MrBeast's "Blind Video"
11:23 Use Riverside
12:37 Why Do We Blame "The Algorithm"?
14:48 How To Find Your Audience
17:36 Same Audience = Same Channel
19:56 Why Subscribers Don't Matter Anymore
23:28 How To Make A "YouTube Cliffhanger"
27:53 Why Your YouTube Experiments Don't Work
33:08 Why MrBeast Delivers on "Clickbait"

Host: @HillierSmith ‪@JordanOrme‬
Guest: @ReneRitchie
Editor:   / scottleist  
Intro Editor: @LiamBedford
Executive Producer: Vishnu Vallabhaneni
Producer: @AshleyJWoods
Thumbnail: G

Additional music thanks to AllttA
Optimum by AllttA: https://open.spotify.com/track/3cKill...
Taller than All of Them by AllttA: https://open.spotify.com/track/3JZJW4...

Ever wonder why your videos on YouTube don't pop the way you want them to? There's a reason for that, and it's probably not your video. Rene Ritchie is YouTube's newest "Creator Liaison" and he spends his entire day thinking about how to help creators hack the YouTube Algorithm. In this episode, Rene dishes out some incredible advice on how to package your videos to achieve better retention, more views, and ultimately attract the audience you want to have.

Check out Rene Ritchie's channel
/reneritchie