Data with a Plot Twist: The Art of Data Storytelling

The Discount Paradox: The Role of Discounts in Recurring Revenue Businesses

Awareness to Advocacy: Understanding the Stages of Customer Acquisition

Churn and Burn: Can Mobile Notifications Keep Customers Engaged?

Lights, Camera, Action: How Video Will Keep Your Audience from Scrolling Away

Trial and Error: Making Free Trials Irresistible

Marketing in the Age of AI: What’s new with Apple, Meta, and Microsoft?

Beyond the Purchase: What is Your Customer Experience?

Decoding Dollars: Influencing Perception and Driving Sales

Decoding Dollars: The Psychology Behind Price

Highlight: Strategic Thinking and Strategic Doing

Climbing the Ladder or Mastering the Craft: What's Your Move?

Highlight: Apple Intelligence at WWDC

Sailing into Blue Oceans: Building a Moat Around Your Business

Highlight: Cultivating Brand Loyalty

Customer Devotion: What is your Brand?

Highlight: GPT-4o Guided Wi-fi Setup

CRO Playbook: From Clicks to Customers

Say Hello to GPT-4o

Highlight: What is First Party Data?

Spill the Beans: Using Zero Party Data in Your Marketing

Search Party: Don’t Get Lost with SEO

Flip the Coin: A/B Adventures in Marketing

Highlight: Creating Thoughtful A/B Tests

Highlight: Zero Party Data and Customer Experience

Getting Personal (With Your Marketing)

Highlight: Using AI to Analyze Your Data

Practical Uses of AI for Marketers

The Rise of the Gen Z Consumers

Highlight: Customer Experience and Loyalty Programs with Gen Z