More at: http://thecommscorner.blogspot.com (The Communications Blog).
Michael Jordan was not only the best player to lace up a pair of boots, he was also the ultimate 'brand' - the perfect sports marketing case study - heroic on the court, and carefully positioned off it, he changed the way 'brands' worked forvever.

This features Michael Jordan's best ever commercials, and his allignment with people like Spike Lee, Larry Bird, Bugs Bunny, Michael Jackson and more.

His story and his imapct on the world will be talked about for years to come.

For 25 years he has made branding, PR, advertising and marketing his own.

Basketball's greatest may also be marketing's greatest too.

For more visit: http://answers-and-questions.blogspot...