Welcome back to EYL (Earn Your Leisure)! In this clip, hosts Rashad Bilal and Troy Millings sit down with the incredibly talented photographer and visual artist, Cam Kirk. Known for his iconic work with some of the biggest names in hip hop, Cam takes us through his journey from humble beginnings in Atlanta to becoming a sought-after creative in both the music and corporate worlds.

From $0 Shoots to Iconic Work:
Cam Kirk opens up about his early days when he never charged artists for his shoots, instead focusing on building relationships. He shares how being in the right circles, such as Young Scooter's crew, allowed him to meet influential artists like Gucci Mane, Young Thug, and Migos. Despite his growing reputation, he started charging modest fees for his work, ranging from $150 to $500, while capturing legendary moments in hip hop.

Breakthrough Projects:
One of Cam’s early viral works included capturing Young Thug and Metro Boomin in action, and a vlog of Travis Scott recording "Skyfall." These projects gained him significant attention, but the real game-changer arrived through his innovative billboards.

Transition to Corporate:
Cam discusses his strategic move from being a ‘local go-to guy’ to attracting major brands like Nike and Puma. His groundbreaking "Day 4 Exhibit" project involved putting artists like Lil Yachty on billboards, gaining him immense respect and recognition within the industry. These billboards also attracted corporate work, catapulting his career to new heights.

The Billboard Impact:
Watch as Cam explains the profound impact of his billboard strategy on both the artists and his own career. Artists like Offset and Yo Gotti began to seek him out, understanding the value and visibility his billboards provided. This creative approach not only revolutionized his standing in the artistic community but also opened doors to lucrative corporate opportunities.

Key Takeaways:
- Building and leveraging relationships in creative industries
- The importance of visionary thinking and taking risks
- Transitioning from cultural to corporate recognition

Dive into the inspiring narrative of Cam Kirk, who demonstrates how dedication, innovation, and a penchant for capturing the essence of hip hop culture can transform an artist's career.

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