Gen Z is changing the marketing game. Forget traditional advertising - it's all about co-creation and shared power. In this video, we dive into two Ogilvy reports that reveal how Gen Z is reshaping brand relationships. Discover the 15 areas where brands can collaborate with Gen Z, from brand purpose to employee experience and web3 initiatives. We'll explore real-world examples from Adidas, Reformation, Google, Glossier, and Mattel, proving that even legacy brands can thrive in this new era. Get ready to revolutionize your marketing strategy and connect authentically with the next generation.