Welcome to this animated book summary of The Dip, by Seth Godin. This video will provide you with 7 key takeaways from Seth Godin's fabulous little book.

Time Stamps:
00:01 Introduction
00:44 The "Curves" that define the situations we face (Dip, Cul-de-Sac, Cliff)
02:47 Lesson 1: The Dip is a barrier to entry.
03:28 Lesson 2: The value is concentrated at the top.
05:07 Lesson 3: Getting to the top requires focus (not diversification).
05:59 Lesson 4: Learn to quit strategically.
06:50 Lesson 5: Plan for the Dip.
07:42 Lesson 6: Lean into the Dip.
08:12 Lesson 7: Go big or go home.
08:46 Outro

The Dip, by Seth Godin will give you a whole new perspective on the meaning of "quitting." Join me as we cover 7 key lessons from this enlightening book that’s packed with great ideas on how you can push through the dip and become your most remarkable self.

I found Seth Godin’s books while I was in MBA school, and I fell in love with his approach to marketing. I’ve read (and listened to) all his books multiple times, and I own them on every format.

As you can guess, being a lawyer, I’ve also outlined all his stuff. Access the free outline for Seth Godin The Dip here: https://drive.google.com/file/d/1hooj...

If you've been under a rock for the past 15 years, let me tell you a little bit about Seth Godin.

Seth Godin is the acclaimed New York Times best-selling author of the following fantastic books:
Permission Marketing
The Dip
Linchpin
Tribes
Poke the Box
The Icarus Deception
This is Marketing
All Marketers Are Liars
Unleashing the Ideavirus
Free Prize Inside
The Practice

He also hosts a NYT Bestseller-Listed podcast: Akimbo, and he hosted Seth Godin’s Startup School, which is absolutely fantastic and changed my life.

Seth Godin has also been on multiple business podcasts, including (just to name a few):
The Time Ferriss Show, with Tim Ferriss
Entrepreneurs on Fire, with John Lee Dumas
#AskGaryVee, with Gary Vaynerchuk
The Moment, with Brian Koppelman
Big Questions, with Cal Fussman

I have read every Seth Godin book multiple times, and I have every Seth Godin book in every format. If you’re building a business or a brand, including a personal brand, I suggest you consume as much Seth Godin info as possible.

#Marketing #Entrepreneurship #Business