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Videos Referenced:
I Sold My Amazon Business:    • ⚠️I SOLD MY AMAZON FBA BUSINESS (with...  

Coventure Interview:    • Investing $500 MILLION+ Into Amazon A...  

Aggregator Bubble:    • BOOM or BUBBLE? Top 5 Amazon Aggregat...  

Matt Howitt Interview:    • From Harvard to 8-Figure Amazon Entre...  

Back in May, Bloomberg reported that the $16 billion+ funds raised market of Amazon Aggregators was teetering.

A few weeks ago, Benitago - one of the aggs from the 2021 crop who themselves raised over $380M - filed for bankruptcy.

So what the heck is going on?

What does it mean for Amazon FBA sellers?

What does it mean if you're looking to exit an Amazon FBA brand?

I dive into these questions, and more, in this video.

0:00 Intro
1:00 Important Message
3:07 Perspective on Amazon M&A
4:14 What’s Going On?
4:45 Lesson 1: Melting Icecubes
6:24 Lesson 2: Debt Greater Than 12%
7:02 Lesson 3: Dis-Economies of Scale
8:15 Lesson 4: New Launches
9:08 What Does It Mean If You’re Looking to Exit?
9:36 Key Exit Strategy 1: Cash Flow & Earnings Are King
10:56 Key Exit Strategy 2: Earnings Greater Than $500k
11:33 Key Exit Strategy 3: Cohesive Brand & Catalog
11:47 Key Exit Strategy 4: What to do with Less Than $500k Earnings
12:17 Key Exit Strategy 5: Avoid No Man’s Land
12:51 Thoughts on the Future For Amazon Brand Owners
13:41 IMPORTANT: Daring Greatly

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