Dan Kanes from Atlas Lens Co was kind enough to sit down for an interview with me. This isn't your typical fast-paced YouTube consumable content. There are some real gems here, perhaps the greatest of which is just how much LOVE goes into this company and the outstanding products they make. After getting to demo some of the most amazing, exotic, expensive lenses on the planet, I just kept coming back to the Atlas booth over and over again. These lenses are something special. The feeling I get when looking at the world through Atlas lenses is hard to describe, but undeniably real. BIG THANKS to the folks at Atlas, thank you for your time and all your hard work.

Watch Part 1 of my NAB coverage here:    • NAB 2024: Atlas Orion 18mnm, Lens Res...